In this regard, the Ministry is taking the help of 'LocalCircles', a community social media platform, said a senior Ministry official.
A national circle, 'Swachh Bharat', has been launched and 1,70,000 citizens have already joined this circle.
This social media platform enables citizens to easily come together, exchange ideas on cleanliness, take up appropriate cleanliness activities in their neighborhoods, share pictures of collective efforts, engage with elected representatives and take the cleanliness campaign forward.
Further, it also enables considered and collective inputs to the implementing agencies on a regular basis on issues like garbage collection and disposal, promotion of civic sense and interventions, if any, required from the concerned agencies.