The Pavlok wristband can recognise that you have stayed motionless in bed after ignoring your alarm clock and the device gets to work by giving you a motivational zap.
When paired with a smartphone, it can track your location. If you are not at the gym at the time you promised, the device will give you another shock, 'The Times' reported.
The bracelet, which will cost USD 199, can also be synched with a web browser. A user can identify websites that they want to avoid - if they visit them they will get a shock.
The makers said that the shock, which can be adjusted between 17 and 340 volts, is not dangerous, but carries enough sting to be "very noticeable...Like a static shock when you walk with your socks on a rug and then touch a metal door knob."
The entrepreneur behind the device, Maneesh Sethi, who studied at Stanford University, said that each surge of voltage trains the brain.
Within a week of launching a campaign on the crowd-funding website Indiegogo, Sethi and his colleagues have exceeded their goal of raising USD 50,000 to manufacture the device.