Jason Hernandez in California has developed a smartphone attachment that helps dog owners take the perfect picture or selfie with their pet.
The attachment is a phone mount that holds a tennis ball to grab your pet's attention towards the phone's camera as you click a picture.
Hernandez has been working on the project for about a year and was inspired to create the Pooch Selfie after seeing his wife experience some difficulty capturing a photo of the family's pet dog, 'Huffington Post' reported.
The simple device works for most smartphones and tablets, and is designed to work with both front and rear cameras.
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The removable Pooch Selfie ball emits a squeaking noise when squeezed and can be used to play 'fetch' to increase your dog's interest in the tennis ball.
"Use the Pooch Selfie ball for a couple rounds of fetch. You'll be surprised at how much your pup's smile will light up for the next pic," the company wrote on its website.