The coating can be applied to clothes, paper, glass and steel and when combined with adhesives, maintains its self-cleaning properties after being wiped, scratched with a knife and scuffed with sandpaper.
Self-cleaning surfaces work by being extremely repellent to water but often stop working when they are damaged or exposed to oil.
The new paint creates a more resilient surface that is resistant to everyday wear and tear, so could be used for a wide range of real-world applications from clothing and cars, researchers said.
"For this to happen, the surface must be rough and waxy, so we set out to create these conditions on hard and soft surfaces by designing our own paint and combining it with different adhesives to help the surfaces withstand damage," said Lu.
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The study, involving researchers from UCL, Imperial College London and Dalian University of Technology (China), shows how the new paint made from coated titanium dioxide nanoparticles can give a wide-range of materials self-cleaning properties, even during and after immersion in oil and following damage to the surface.
All the materials became waterproof and self-cleaning as water droplets of different sizes were seen bouncing instead of wetting the surface, removing the dirt applied by the researchers. This was maintained after damage was inflicted on the surfaces.
"Our paint worked extremely well for a variety of surfaces in tough conditions which were designed to simulate the wear and tear of materials in the real-world. For example, car paint frequently gets scuffed and scratched and we wanted to make sure our paint would survive that," Lu said.
The study was published in the journal Science.