Newly downloaded cell phone apps routinely ask to access your location information, your address book, or other apps, and even websites like Amazon or Netflix track your browsing history in the interest of making personalised recommendations.
Recent studies have shown that it's shockingly easy to identify unnamed individuals in supposedly "anonymised" data sets, even ones containing millions of records.
Researchers at The Massachusetts Institute of Technology (MIT) have developed a prototype system, called personal data store (openPDS) that stores data from your digital devices in a single location that you specify: It could be an encrypted server in the cloud, but it could also be a computer in a locked box under your desk.
With openPDS, "you share code; you don't share data. Instead of you sending data to Pandora, for Pandora to define what your musical preferences are, it's Pandora sending a piece of code to you for you to define your musical preferences and send it back to them," said Yves-Alexandre de Montjoye, a graduate student in media arts and sciences and first author on the new paper.
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One of the benefits of openPDS, de Montjoye said, is that it requires applications to specify what information they need and how it will be used.
"When you install an application, it tells you 'this application has access to your fine-grained GPS location,' or it 'has access to your SD card.' You as a user have absolutely no way of knowing what that means. The permissions don't tell you anything," said de Montjoye.
In fact, applications frequently collect much more data than they really need. Service providers and application developers don't always know in advance what data will prove most useful, so they store as much as they can against the possibility that they may want it later.
A developer who discovers that a previously unused bit of information is useful must request access to it from the user. If the request seems unnecessarily invasive, the user can simply deny it.
The research was published in the journal PLOS One.