The blaze at the Address Downtown, one of the most upscale hotels and residences in Dubai, comes after a series of fires striking the towers that provide this megacity its futuristic skyline.
While Dubai officials said only 14 people suffered minor injuries in evacuating the building late last night, the fire raised new questions about building safety for those living in the United Arab Emirates.
The fire started around 9:30 pm last night, racing up the sides of the building and sending thick smoke over the skyline.
More than 12 hours later this morning, Dubai firefighters largely watched the fire from the ground, unable at one point to use a water hose on a ladder truck.
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They later regained water pressure and began spraying the building. Restaurants nearby opened for business, but served limited menus as civil defense officials cut natural gas to the area.
Dubai's Media Office wrote on its official Twitter account that the fire appeared to have started on a 20th floor terrace, though witnesses who saw the blaze start said they believed it began on the building's ground floor. No one has yet offered a cause for the fire.
Dubai has been challenged by a series of tower fires. In February, a similar blaze spread along the external cladding of Dubai's 86-story Torch tower, one of the world's tallest residential buildings. There were no serious casualties in that fire.