Tertiary Education Minister Steven Joyce said the government had committed USD 33 million in its new budget to promoting New Zealand in key markets such as China, India, Southeast Asia and South America.
New Zealand has eight universities. Joyce said almost 100,000 overseas students were enrolled in the institutions last year, supporting about 32,000 jobs.
He said the government's goal was to more than double the international education sector by 2025.
"Our high-quality education sector, together with the lifestyle experience that New Zealand provides for international students, is a combination few other countries can match," he said.