Addressing diversified group's annual general meeting here today, ITC's Chairman Y C Deveshwar said if cigarettes were harmful, then why the product was being sold in airport duty-free shops.
"Unprecedented pressure on the legal cigarette industry with imposition of steep taxes has led to consumption being diverted to tax-evaded as well as smuggled products," he said.
Kolkata-headquartered company's revenue from cigarettes dropped by 1.22 per cent to Rs 4,149.61 crore in the first quarter ended June 30, as against Rs 4,201.06 crore year-ago.
At the AGM Deveshwar said, the wide proliferation of illegal cigarettes has deprived the exchequer of significant revenue, eroded income of Indian farmers and threatened livelihood of many engaged in the supply chain by driving the trade into unscrupulous hands and creating a large unaccounted flow of foreign exchange out of the country.
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Referring to the cigarettes business, he said the regulatory environment was not entirely rational.
"We are continuously engaging with governments, both at the central and state levels, and hopefully there will some rationality next year," he added.
In this year's Budget, Finance Minister Arun Jaitley had increased excise duty by 25 per cent for cigarettes of length not exceeding 65 mm and by 15 per cent for cigarettes of other lengths. Moreover, excise duty on cut tobacco was also increased to Rs 70 per kg from Rs 60 per kg earlier.