The two leaders were together on the occasion of the launching of the Patna edition of 'Dainik Bhaskar' and Union Home Minister Sushil Kumar Shinde sat between them.
Launching an attack on the chief minister, Prasad without naming him said the state government was 'controlling' the media in an attempt to 'black out' news of rivals like him.
"A few persons in an attempt to create history are hogging all the space in the newspapers on the basis of lure of advertisements ... The newsmen are dishing out news that suits the government like parrots," he said.
Kumar did not miss any opportunity to take potshots at his bete noire when his turn to speak came.
More From This Section
Taking a jibe at Prasad for opening an account on twitter, he said "Some people of the old generation are also becoming victim of latest fads of social media."
"One can understand that it is a fashion among younger generation but its unimaginable that people of older generation have also started practising it ... One should draw a line somewhere," said Kumar, who has only a blog account.
"People forget the time when they used to decide which photograph and which news will appear on which page of the newspapers," Kumar said referring to the erstwhile RJD rule in the state.
While Kumar was speaking Prasad was heard muttering no newspaper in Bihar can run without dishing news about him.
To this Kumar suggested newspapers to print photographs and news of Prasad only.
Shinde and the gathering were seen to be bursting out in laughter at the exchange.