There was a mention of the importance of developing "varied" military strike options, but the thrust of the 30-minute televised speech was economic development in the isolated, cash-strapped state.
"The Workers Party of Korea gives top priority to the issue of improving people's living standards among millions of other national tasks," Kim said.
"We must create a turnaround in economic development," he said, stressing the need to improve production and efficiency in a range of sectors from energy to agriculture, livestock and fisheries.
Since taking over power following the death of his father Kim Jong-Il in late 2011, Kim has prioritised economic development in a way that his father, with his "military first" policy, never did.
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In his very first public address, at a military parade in April 2012, Kim had said he was determined that North Koreans would "never have to tighten their belts again".
He has relaxed some controls on farmers and state-run firms, and set up more than a dozen special economic zones.
While North Korea does not release official economic data, South Korea's central bank estimated its economy expanded 1.0 percent in 2014.
But the North remains a deeply impoverished country with a gross national income estimated at just 2.3 percent of the South's.
And there is a stark urban-rural divide in living standards, with malnutrition still a serious problem in the countryside.