Under Rule 4(7) and 8 of the Cigarette and Other Tobacco Products (Prohibition of Advertisement and Regulation of Trade and Commerce, Production, Supply and Distribution) Act, the Union government had written a letter to the Censor Board asking them to make it mandatory for film makers to show the disclaimer during smoking scenes.
Kashyap in his petition sought for the rule to be set aside and quashed as illegal, arbitrary and unconstitutional.
A division bench of Chief Justice Mohit Shah and Justice M S Sanklecha today, after hearing Kashyap's lawyers, said no case for interim relief is made out. The bench has, however, allowed the director to make a representation before the Union government seeking modification in the rules.
The court said if such a representation is made then the Union government shall take a decision on it expeditiously.
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The filmmaker as interim relief sought a direction to Central Board of Film Certification (CBFC) to permit him to release his movie without the mandatory disclaimer.
The petition noted that a mere depiction or display of a character using cigarette or tobacco, does not attract the attention of audience specifically to the cigarette or tobacco product nor is intended to promote the sale of these products and does not amount to advertising.
Further the film "Ugly" is in the genre of dark cinema which requires the characters to smoke for overall artistic effect.