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Now, a pair of jeans can help save the environment

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Press Trust of India London
Last Updated : Jan 25 2013 | 5:33 AM IST

Researchers have come up with 'super cleaner' denims that work the same way as catalytic converters in cars.

The catalytic jeans were conceived by Professor Tony Ryan and fashion designer Helen Storey, who discovered that when denim is covered with tiny particles of a mineral called titanium dioxide, it reacts with air and light to break down harmful emissions in the air.

The pollutants

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First Published: Oct 21 2012 | 1:15 PM IST

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