A team, led by David Edwards and designer Philippe Starck, says it has created WA|HH Quantum Sensations, a spray canister that puffs a whiff of alcohol that mimics the effects of a martini for just a moment, the 'Daily Mail' reported.
The duo unveiled their product on Wednesday in Paris and promise that the "food spray for the future" won't leave their customers with splitting headaches.
"We asked ourselves whether we might provide the same agreeable sensation as comes with a sip of alcohol without running the risk of drunkenness. A spray of WA|HH and the shock is immediate, like a sensorial alarm," Starck said.
Each WA|HH canister, which contains two millimeters of alcohol, delivers just 0.075 millimeters per dose, a thousand times less than a cocktail. People who puff will even be able to pass a breathalyzer test moments after ingesting the spray.
They promise that their product allows people to enjoy the "the pleasure of alcohol without worrying about negative consequences".
Users will feel instantly light-headed when the vapor hits the mouth, but the feeling will pass as quickly as it came. They hope that WA|HH will be more like an experience or memory, rather than a late-night foray, say the researchers.
Flash Quantum and Demon Quantum, the two WA|HH flavors, each cost 26 pounds.