"How to Get Filthy Rich in Rising Asia", published by Penguin's Hamish Hamilton imprint, is the story of a young boy, born into a poor family.
As the years pass, he moves to a slum in the city, gets a brief education, flirts with militancy, and then, hungry for advancement, sets up a bottled water business, the ultimate symbol of the modern South Asian city - a place where nothing works but everything can be had at a price.
Written with wit, intelligence and deep humanity, the novel is told in the second person through the conventions of a self-help guide to becoming rich.
According to the Lahore-based Hamid, 42, unless one is writing one, a self-help book is an oxymoron.
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"You read a self-help book so someone who isn't yourself can help you, that someone being the author. This is true of the whole self-help genre. It's true of how-to books, for example. And it's true of personal improvement books too.
Hamid says to be effective, a self-help book requires two things.
"First, the help it suggests should be helpful. And second, without which the first is impossible, the self it's trying to help should have some idea of what help is needed."
He also feels that none of the foregoing means self-help books are useless.