Obama, in his shiny armored bus, set off on a two-day tour of gritty upstate New York and Pennsylvania, trumpeting economic themes that helped him win re-election last year.
The president announced what his aides billed as an "ambitious" plan to tackle often astronomical costs for college tuition, which are outpacing many families.
He proposed measuring college performance through a new ratings system that would help prospective students decide which schools provide the best value.
The ratings, which Obama wants to be in place for the 2015 school year, would calculate ratings on criteria including access, affordability of tuition, the amount of loan debt of students and graduation rates and graduate earnings.
More From This Section
Obama said that a higher education remained the "best ticket to upward mobility in America."
But he warned that soaring cost of college -- in some cases up 250 per cent for a four-year course over the last three decades -- was pricing many families out.
The speech reunited Obama with one of his most supportive constituencies -- students -- and the 52-year-old president reminded his audience he only finished paying off his college loans while he was in his 40s.
The US Federal Reserve has estimated that there is nearly one trillion dollars in outstanding college debt in the United States.
In 2011, the average outstanding amount of student loan debt for each graduate was USD 23,000 dollars.
Obama's return to his role as champion of the middle classes, a focus-group tested message that worked to great effect last year, comes ahead of looming budget battles with Republicans.
Broadly, Republicans want to maintain steep spending cuts that came into force this year after both sides failed to reach a deficit cutting deal, but to cushion the blow to defense programs.