Joseph Grenny and David Maxfield, co-authors of four New York Times bestsellers, conducted a study which found that obsession with posting photos, checking phones corresponds with lower enjoyment.
The study, which surveyed 1,623 people in February, found that more and more people are losing connection with their lives in order to earn 'likes' and social media praise.
About 58 per cent of people surveyed said "posting the perfect picture has prevented them from enjoying life experiences."
Three out of four people admitted to being rude or distant because they focus more on their phones than people, while one out of four said they've let their smartphones disturb intimate moments, 'Mashable' reported.
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Fourteen per cent respondents said they have risked their own safety to get a like-worthy post.
"'Likes' are a low-effort way of producing a feeling of social well-being that takes more effort to get in the real world," Grenny said.