The comments by Lyu Guoqiang, commissioner of Shanghai's Intellectual Property Office, echo an action plan issued in December by the State Council, China's top administrative authority, which called for "increasing the application of criminal fines" as part of an effort to enhance criminal enforcement and judicial protection for intellectual property.
Taken together, the moves suggest a deepening commitment to IP enforcement in China, which is trying to wean its economy from low-end manufacturing and seek growth from innovation instead.
Patent awards are currently capped at 1 million yuan (USD 160,905), trademark violations at 3 million yuan and copyright violations at 500,000 yuan fractions of the potential compensation offered in US courts.
Those low levels and a general lack of faith in China's legal system have pushed some brands to seek redress using courts outside of China.
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"Many rights holders complain the damages are too low," Lyu said. "China is not America. Our economies are different, but we still need to consider adjusting the damages standards."
"They want to learn from other systems," said Michael Mangelson, the intellectual property attache at the US Consulate in Shanghai. "They believe the US has a system in place that facilitates innovation. That's the focus for China now.