The former football star, looking trimmer than he has in recent years, walked briskly into the hearing room dressed in jeans, a light-blue prison-issue shirt and sneakers. He laughed at one point as the parole board chairwoman mistakenly gave his age as 90.
Simpson, 70, said never pointed a gun at anyone nor made any threats during the crime that put him in prison, and he forcefully insisted that nearly all the memorabilia he saw in two collectors' hotel room belonged to him.
A vote in his favor would enable Simpson to get out as early as Oct. 1. By then, he will have served the minimum of his nine-to-33-year armed-robbery sentence for the bungled attempt to snatch the memorabilia he claimed had been stolen from him.
The Hall of Fame athlete's chances of winning release were considered good, given similar cases and Simpson's model behavior behind bars.
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Several major TV networks and cable channels - including ABC, NBC, CNN, Fox, MSNBC and ESPN - carried the proceedings live, just as some of them did two decades ago during the Ford Bronco chase that ended in Simpson's arrest, and again when the jury in the murder case came back with its verdict.
An electrifying running back dubbed "The Juice," Simpson won the Heisman Trophy as the nation's best college football player in 1968 and went on to become one of the NFL's all-time greats.
The handsome and charismatic athlete was also a "Monday Night Football" commentator, sprinted through airports in Hertz rental-car commercials and built a Hollywood career with roles in the "Naked Gun" comedies and other movies.
Last year, the case proved to be compelling TV all over again with the ESPN documentary "O.J.: Made in America" and the award-winning FX miniseries "The People v. O.J. Simpson: American Crime Story."
In 1997, Simpson was found liable in civil court for the two killings and ordered to pay $33.5 million to survivors, including his children and the Goldman family.
Simpson was convicted in 2008, and the long prison sentence brought a measure of satisfaction to some of those who thought he got away with murder.
One of the dealers robbed, Bruce Fromong, planned to attend the parole hearing, saying he and Simpson had made amends and that he intended to speak in favor of release.
A Goldman family spokesman said Goldman's father and sister, Fred and Kim, would not be part of the hearing and feel apprehensive about "how this will change their lives again should Simpson be released."