"Ola Play and Rentals will provide a highly personalised,context aware ride experience, as customers move from onepoint to another and resume on Play right from where they leftlast, after each meeting or engagement.
We see a great fit there," Ola Play Head and Senior Director Ankit Jain said in astatement here today.
Ola Play, launched in November 2016, has been instrumental intransforming the in-cab experience for thousands on the go, the statement said.
With its launch in Rentals, the company expects the demand for this category to grow by at least 4 times over the next quarter, it said.
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The Rentals category is now available in close to 100 cities,and has witnessed a sharp growth of over 200 per cent in the lastquarter, it said.
With users having the benefit to choose from one hour 15 kms,to 8 hours 80 kms package, Ola Rentals forms a perfect usecase for Ola Play as customers can resume music, videos andmore from where they left last, it said.
Ola Play was initially available exclusively to Ola's premiumsubscription service, Ola Select, that witnessed a growth of over 300 per cent before it became available for all Olacustomers.
Ola Rentals has been instrumental in addressing the uniqueneeds of executives, senior citizens, tourists and individualswho'd like to have a vehicle at his disposal, waiting on them,as they move from one place to another, it said.