Laver works in relative anonymity in the hamlet of Waipawa on New Zealand's North Island, hand-carving bats for his boutique Laver & Wood label while also supplying some of the world's top players.
But elite batsmen inevitably have lucrative endorsement contracts with major manufacturers, so the bats he makes for the stars appear with the sponsor's name on, rather than Laver's.
Laver explained he has an understanding with major manufacturers that he can talk about retired players who have used his blades, but not those who are still playing.
Can he confirm his bats will be used in the decider at the Melbourne Cricket Ground?: "Yes"
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Can he say who will be using them?: "No," he replies with a twinkle in his eye. "But they'll be on both sides."
"People often ask if I get frustrated that my name's not on there but it's not like that," he said.
"I know my bats will be used in a World Cup final regardless, and that's quite cool, in a way."
After one half-formed bat has gone through a mechanical press -- two tonnes of pressure to compress the wood and harden the face -- Laver administers a quick "thwack, thwack, thwack" with a mallet.
"You're listening to the bat, every bat has a different pitch," he says. "A close grain might have one sound if it's a good bat, but if it's not so good it'll be different. Also, you're getting a feel for how well the blade bounces and what it's going to do."