"Between Us" comes after the band's successful fragrances "Our Moment", "That Moment" and "You & I", which was the US's number one celebrity women's fragrance launch of 2014, reported Hollywood Life.
"As this is our fourth fragrance, we feel like we are really getting the hang of it."
"Not sure we're pros just yet, but the four of us have our own opinions on what looks and smells good, and we all bring something different to the finished product," Niall Horan said at the launch event.
According to the commercial, the new fragrance also contains Horan's tears.
The bottle is pretty and modern, with a black ribbon around the neck.
"For the new fragrance, we wanted to create a more premium shape, with elegant detail.. As One Direction fans are growing up to become young, modern women, we wanted to bring the design in line with this," bottle designer said in a press release.