"A private vehicle met with an accident and fell into river Drass near village Jasgund on Leh-Srinagar National Highway.
Four persons were on board the vehicle," a police spokesman said.
He said a rescue operation was launched by the police and civil administration and so far only the vehicle and one body has been retrieved.
The deceased has been identified as Arjun Singh, a resident of Basant Colony in Pathankot area of Punjab.
"Rescue operation is still going on despite the fast flow of the river," he added.