"In today's age there are two types of employees - one for whom compensation is the criteria for job satisfaction and the other segment who pursue their passion to make careers; irrespective of pay," Monster.Com Managing Director (India) Sanjay Modi said.
The revelation from Monster's poll is that the first segment is only 17 per cent as compared to the latter (83 per cent), he added.
Understanding this situation, Monster is launching 'Love What You Do' - a campaign that aims at provoking and inspiring people to love what they do and pursue their passion.
The campaign is launched with the vision to take the next step towards more happiness in work and more integration of passion with work life.
"With this campaign, we hope to act as an enabler pushing passion to skills and helping people find better jobs by bringing meaning to their life. Any job can be yours as long as you love what you do. Many have found theirs. Find yours," Modi added.