The men's record stands at 27.51 minutes set by Eritrea's Zersenay Tadese in 2008, while the women's mark stands at 31.58 in the name of Ethiopian Yimer Wude set in 2010.
An added incentive of USD 7500 is up for grabs for the new course record.
Leading the field at the Kanteerava Stadium's start line on May 19 will be the two newly crowned World Cross Country Champions Japhet Korir among men and double World Cross Country Champion Emily Chebet on the women's side.
However, they can expect to be given a run for their money by Kenyans Pascalia Kipkoech, the second fastest woman over 10km in 2012, and Lucy Kabuu, who many consider a strong contender for the title.
Also in the field will be the young Kenyan Valentine Kipketer, who demolished the field while lowering the course record by two and a half minutes and winning the 2013 Mumbai Marathon.