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Original content will drive Indian cinema's crossover ambition

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Press Trust of India Dubai
Last Updated : Jan 20 2013 | 6:29 AM IST

Anupam Kher and Ashutosh Gowariker said this while participating in a discussion with the media at the fourth Doha Tribeca Film Festival (DTFF).

Gowariker said that given India's diversity, the country's film industry has largely focused on satisfying its own audiences and has not made serious attempts to look outward and go globally.

"However, the process has begun now and there are several concrete steps being taken to make films that appeal to an international audience. But we cannot plan a crossover film. We have to make movies that are based on our conviction and the theme we believe in," he said.

Kher, who is attending the festival to promote 'Silver Linings Playbook' his Hollywood film with Robert De Niro, said that Indian cinema is associated in several Arab countries and in Russia with the legendary director Raj Kapoor.

"He did not make films for the international audience, and yet they gained acceptance. Our job is to make films that are true to our sensibilities."

Kher also contended the notion that the Indian film industry must be obsessed about going global.

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"I personally feel that we do not need to focus on a crossover audience," he said, adding that it is easier for an actor to go global, as several international films look for people to play Indian characters.

He said that several modern Indian filmmakers tend to imitate the Hollywood style of filmmaking, which leads to an erosion in the industry's unique identity.

"Today, we have what we call the 'Tarantino Disease' among our filmmakers, who adopt his style," he said. (MORE)

  

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First Published: Nov 22 2012 | 2:35 PM IST

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