/ -- Outdoor Advertising Professionals (OAP), India's leading independent outdoor advertising specialist has selected Moving Walls' cloud-based technology to provide its clients with audience-data powered campaign planning and buying solutions.
The move aligns with OAP's core mission of providing accurate and cost-effective outdoor campaigns, using the best tools and systems. The out-of-home (OOH) specialist will use the platform to plan and deliver campaigns based on target audience density, reach, and frequency metrics ultimately optimising media spends in an automated manner.
OAP is an early adopter of Moving Walls' technology in India. The company operates Moving Audiences, an artificial intelligence-powered platform that brings transparency and automation to offline media via Planning, Buying, and Measurement tools.
The platform ingests location data from several sources - social, traffic, smartphone movement, and proprietary IoT sensors. It has already connected more than 20,000 physical media assets across Singapore, Malaysia, Indonesia, Philippines, Thailand, India and Nigeria.
Improving OOH Spends through Transparency and Automation
According to him, "For far too long, OOH has been like a dark tunnel not knowing where it is heading. This is like a small light of hope at the end. It can grow bigger and better over a period of time. The heuristic process of planning that we are so used to may not go away soon but it can be improved upon using location data and artificial intelligence-powered tools. It's just the start but that is usually the most difficult part."
About Moving Walls
www.movingwalls.com
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