Despite stagnation of English dictionary sales because of online connectivity and availability, the Press says it has seen a growth in sales in bilingual dictionaries in the past 5-10 years.
"There are many people who want to learn English and the nuances of English by using their own language as a medium. That is where we identify another very growing market - people wanting to improve their proficiency in English," says Ranjan Kaul, Managing Director of OUP India.
"The English-Urdu dictionary is being worked with the help of the Urdu Academy," Kaul told PTI.
The English-Hindi dictionary app is also in its final stages. Both these products will be launched this year. On the popularity of the Advanced Learners Dictionary, Kaul says, "It is a very useful learning tool. We have been changing the format and design of this dictionary to help writing."
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He also talks about a programme 'Just For You' for the Adult ELT learners.
Asserting that bilingual dictionaries in print is growing, Kaul says, "We are currently trying to redesign and reframe our dictionaries so that they are not just word meaning providers but are more like language learning tools.