"We have made significant investments to expand our presence in key tourist destinations in the north-east like Gangtok and Darjeeling. Our teams have worked very hard to deliver OYO's level of standardisation of guest experience in the hotels...," OYO Rooms Founder and CEO Ritesh Agarwal said in a statement.
"The hospitality sector is still underdeveloped in the north-east and we are certain that the introduction of OYO's standardised affordable stays will attract more tourists," he added.
OYO Rooms are available in popular tourist spots like Tiger Hills and Mall Road in Darjeeling, and Tsango Lake, MG Marg in Gangtok.
These hotels are situated in prime locations, and travellers can enjoy the scenic view of the Himalayan range, including the breathtaking snow-peaks of Kanchenjunga, straight from their rooms.
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Speaking about the current business trends, Agarwal added: "We receive queries for north-east from across the country, but Darjeeling and Gangtok receive the highest number of queries from Kolkata (40 per cent) followed by Gujarat, Maharashtra and Delhi (15 per cent each)."
With growing penetration of smartphones, he said 65 per cent of the bookings for these destinations are driven by our mobile app.