The 43-year-old Bad Boy Records boss pulled in USD 50 million over the course of the past year, making him the highest-earning hip-hop artist after beating fellow rap superstar Jay-Z, reported Ace Showbiz.
Diddy's mega-deal with Diageo's Ciroc vodka has formed the bulk of his earnings. Other income streams for the savvy entrepreneur include his Bad Boy Records label, his marketing agency Blue Flame and his Sean John clothing line.
Ending up on the third spot is last year's No 1 Dr Dre, who took in USD 40 million, followed by Nicki Minaj, the only female to make it on the list, with USD 29 million.