: FMCG major Procter & Gamble in partnership with WE Hub, a state government initiative for women entrepreneurs, on Tuesday selected three startups to pilot their ideas.
A press release from P&G said the company selected three startups from more than 55 in its first Telangana edition of vGROW Summit which concluded on Tuesday.
vGROW is P&G's first-of-its-kind platform to identify and collaborate with businesses and individuals offering innovative industry-leading solutions.
Three startups were selected to pilot innovative digitisation and energy optimisation solutions at P&G's Hyderabad plant that manufactures Ariel, Tide and Pampers.
This partnership is in line with P&G's commitment to invest in Indian startups and inclusive growth, the release said.
More than 55 startups, from across India, applied through WE Hub.
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The shortlisted applicants were then given an opportunity to pitch their innovative solutions at P&G's vGROW Summit concluded on Tuesday here.
"The three startups will now be piloting their solutions at P&G's Hyderabad manufacturing plant," it said.
Telangana Principal Secretary IT and Industries Jayesh Ranjan said it is encouraging to see organisations like P&G and initiatives like vGROW supporting the startups in the country.
Shivangi Jain, Associate Director Purchasing and Supplier Partnerships, P&G India said, "Our partnership with WE Hub is helping us connect and leverage external startup capabilities to strengthen our operations and drive inclusive growth in the state of Telangana."