Richards is working as mentor of the Quetta Gladiators team in the Pakistan Super League, which kicked off amid much fanfare in Dubai on Thursday.
"It is painful to see no international cricket being played in Pakistan since 2009. I have been to Pakistan several times and always found it to be a country of passionate cricket fans and lovers," Richards told the Pakistani media in Dubai.
"It is unfortunate that security circumstances are keeping teams away from Pakistan because it is a leading cricket nation and destination," he said.
"It would have been great to have the PSL launch in Pakistan. But the good thing is that finally Pakistan has launched its own league and I don't see any reason it shouldn't succeed," Richards added.
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No top Test team has toured Pakistan since March 2009 when militants attacked the Sri Lankan team in Lahore.
Richards admitted he was a great fan of Pakistan cricket because of its ability to produce exceptional raw talent.
Richards said he was enjoying his stint with the Quetta Gladiators outfit as it had some exciting players.
In Dubai for the entire period of the PSL, Richards had no doubt that Pakistan could go to the top of the cricket world if the players were groomed and well looked after.