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Panasonic Carbon eyes doubling exports, ramping up India ops

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Press Trust of India Mumbai
Last Updated : Oct 06 2015 | 6:07 PM IST
Panasonic Carbon India (PCI), one of the world's largest suppliers of primary consumer batteries, today said it is looking to double its exports and making Indian operations a major hub for international clients.
"We are growing at 25 per cent per annum. We are hopeful of registering turnover of Rs 50 crore in current year from Rs 41 crore in FY 15. The company exports half of its turnover and is looking at increasing the ratio in the near future," PCI Managing Director R Senthil Kumar told PTI here.
At present, the company is targeting to double exports and making Indian operations a major hub for international clients.
Panasonic sells more than 3 billion zinc-carbon batteries per annum across various emerging markets, which it used to source primarily from its arms in Taiwan, China and India.
The total battery consumption in India stood at 2.7 billion pieces in 2014-15 fiscal, of which 2.62 billion were zinc-carbon batteries, which require carbon rods.
"We believe that the Indian market, unlike the developed ones, may see quicker adoption of rechargeable batteries. As the consumption story across rural India plays out, the demand for zinc carbon batteries will remain strong," Kumar said.

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Besides India, markets such as Latin America and Africa, where demand for power far outweighs availability, will continue to see strong growth in demand for zinc carbon batteries.
The company sells 50 per cent of its production to Panasonic group companies, Kumar added.
Panasonic Carbon is believed to be the lowest cost producer of high quality carbon rods in the world. PCI is the only carbon rod manufacturer in India and the only such manufacturer globally, outside of China, Taiwan and Indonesia.
PCI is part of the USD 73.5 billion Japanese electronics giant Panasonic, a 98-year-old group.
Panasonic owns 63.3 per cent stake in PCI, whereas the Indian promoters Jiwarajka family own 9 per cent.
Kumar refused to comment on the rumours of delisting PCI from Indian bourses.

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First Published: Oct 06 2015 | 6:07 PM IST

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