"While we look forward, there is a tremendous growthwhich we are targeting from consumer businesses, we aretargeting about 20 per cent compared to last year," PanasonicIndia President and CEO Manish Sharma told reporters here.
He said, "However, in the case of other product categories there will be significantgrowth, which is in line with the diversification to strategyand offering more solutions to the Indian environment. So this is the overall strategy which we are trying to execute forourselves."
He is also hopeful that this kind of vibrantscenario will continue for the industry and brands will comeup with better offerings to the end consumers.
Pointing out that most would understand Panasonic as a brand which sells consumer durable products, Sharma said, in India it is only close to 50 per cent of the total revenue that comes out of consumer products.
Introducing Panasonic's 'Assured 2 Win' festive ahead of Diwali, the company said, it expects an increasein market share to 15 per cent in Karnataka during the festiveseason.
As part of its marketing strategy, Panasonic will be investing Rs 85 crore towards festive ATL (Above the line) andBTL (Below-the-Line) activities across India, the company officials said.
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