Paperboat to expand to 50 cities by the end of this year

Packaged drinks maker Paperboat is looking to expand to 50 cities by the end of this year.
The company today inaugurated its second manufacturing plant in Karnataka to cater the South and West region.
The company, which has invested around Rs 22 crore in its Mysore-based facility, is also planning a branding/marketing campaign for its products targeting the youth.
"The company would start an advertising campaign soon. TV commercial of would first time appear on Television screen. We are planning to spend around Rs 10 crore during this quarter," Hector Beverages Co-Founder and CEO Neeraj Kakkar told PTI.
Presently, Paperboat products are available in six cities.

After the addition of Mysore plant, the company would have a production capacity of about 10 million packs a month.

"Till now, we were present in only six cities due to limited capacity. This new plant would provide us a chance to expand in new places," he said adding that its Manesar-based plant would cater to the North and East regions.
According to Kakkar, the company has a cumulative investment of Rs 60 crore till now.
He further said: "The company has aggressive growth plans and aims to build its brand through new product launches, exploring newer geographies, improving distribution and also by identifying new-age channels to make these products available anywhere".

Moreover, the company plans to launch six new variants of packaged traditional drinks before August 2015.
Presently, Hector Beverages is exporting Paperboat drinks to countries including US, UK, France, Canada, Australia, Netherlands, UAE and Malaysia.