Gerardo Servian worked for a local radio station near the city of Pedro Juan Caballero. He was shot nine times on a street in Ponta Pora by unidentified gunmen who escaped in a motorcycle, police chief Walter Vazquez said yesterday.
The victim's brother Francisco said Servian had never received death threats and he had recently moved to Ponta Pora because his daughters attend a school in the Brazilian city.
But "in this area of the country it's normal to silence journalists with gunshots," added the brother, who is also a journalist.
"The security situation in the country's northern area bordering Brazil is like something out of fiction. The state is weak. Drug dealers and other criminals set the pace throughout more than 370 miles (600 kilometers) of a lawless border," said Paraguayan political analyst Ignacio Martinez.
More From This Section
In a statement, Paraguay's press union said that "this new assault on the life of a press worker shows the urgent need to end the impunity."
The Committee to Protect Journalists also condemned the killing.
The group said Servian had been hosting a morning news show at Ciudad Nueva FM, a small community radio station based in Zanja Pyta, a small Paraguayan town.
Anti-drug chief Luis Rojas has estimated more than 100 gangs, made up of Paraguayan and Brazilian drug dealers, operate in Paraguay's northern region.