Researchers have found that more than a third of parents who have both a son and a daughter admitted that they are more likely to spend the most on their little girl's clothes.
Almost half of those who have a daughter said they love shopping for girl's new clothes, with 41 per cent believing they spend more on them because the clothes are cuter than outfits for boys, the Daily Mail reported.
The study found that parents will splurge 212 pounds on outfits for their daughter to wear on special occasions and just 170 pounds on their sons.
New tops, trousers and underwear see a further 622 pounds spent on daughters while just 568 pounds is spent on the same items for boys each year.
Over the course of 18 years, that amounts to a total of 24,084 pounds spent on a girl's wardrobe compared to just 21,811 pounds on clothes and shoes for boys, according to the study commissioned by UK clothing brand, F&F.
Even pyjamas, slippers and dressing gowns see those with girls part with more cash - 162 pounds a year compared to just 141 pounds for boys nightwear.
Four in ten parents put the higher cost down to girls being easier to shop for while 37 per cent say it is just because there is more choice for young ladies.