Researchers from George Washington, Cornell and Johns Hopkins universities also found that public health educational materials may not address the misconceptions that shape why patients expect antibiotics, driving doctors to prescribe them more.
The study surveyed 113 patients in an urban hospital to test their understanding of antibiotics.
They discovered a widespread misconception: patients may want antibiotics, even if they know that, if they have a viral infection, the drugs will not make them better.
"Patients figure that taking antibiotics can't hurt, and just might make them improve. When they come in for treatment, they are usually feeling pretty bad and looking for anything that will make them feel better," said David Broniatowski, assistant professor in GW's School of Engineering and Applied Science.
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"These patients might know that there is, in theory, a risk of side effects when taking antibiotics, but they interpret that risk as essentially nil," Broniatowski said.
"More than half of the patients we surveyed already knew that antibiotics don't work against viruses, but they still agreed with taking antibiotics just in case," Broniatowski said.
"We need to fight fire with fire. If patients think that antibiotics can't hurt, we can't just focus on telling them that they probably have a virus.
"We need to let them know that antibiotics can have some pretty bad side effects, and that they will definitely not help cure a viral infection," Broniatowski said.
Broniatowski urges members of the public health community to reconsider their communication tactics and adjust educational materials to address patients' concerns and beliefs.
The research appeared in the journal Medical Decision Making.