The 71-year-old music icon, who has been a lifelong supporter of animal rights, has forbidden his production team from chomping on chicken curry, scrolling through social networking sites and consuming non-prescription drugs throughout the shooting of the video, reported Contactmusic.
"It was meant as a joke but, still, you would be out on your ear if you ignored the memo. Anyone found on Twitter, Facebook or nibbling a ham sandwich would be rejected immediately. Drug consumption might be harder to prove, but still," a source said.