Pearson India to Focus on B2C Business to Accelerate Growth

/ -- - Aims to have 50% B2C portfolio in the next 2 years
- Launches MyInsights - First-of-its-kind adaptive assessment module for IIT-JEE entrance exam
Commenting on the development Vikas Singh, Managing Director, Pearson India said, "We have a formidable presence across all segments of education and now we are looking at creating a pipeline of innovative digital solutions, well-suited for learners. Our newly launched product MyInsights is an innovative platform that combines contextualized learning with world-class technology to offer better learning outcomes for IIT JEE aspirants. According to recent data, 11 lakh students appear for IIT JEE every year, however, less than 1% make it to the campus gates. IIT JEE examination is a crucial step for every engineering aspirant in the country and it requires them to have a clear understanding of the concepts, which will now be facilitated by MyInsights. This launch is a critical component of our B2C strategy for the Indian market and we will continue to add new consumer-centric products to strengthen our business in the country."

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