Theatre owners claim to have witnessed record number of people leaving cinema halls misty-eyed after watching the movie, about a Bajrangbali (Hanuman) devotee Pawan Kumar Chaturvedi's (played by Salman) journey from India to escort a six-year-old mute Pakistani girl back to her village.
"I have been working in this cinema business for the last seven years but I never witnessed such a large number of people coming out of the cinema hall with tears in their eyes after every show of 'Bajrangi Bhaijaan'," says Shahram Raza of Cine Star Cinema in Lahore.
"However, as the show ends most of them especially women come out with tears in their eyes. In other movies, people come out talking loudly when the show ends but in the case of 'Bajrangi Bhaijaan' I hardly heard any chat," he said, adding that because of the emotional storyline people could relate to the film.
Some youngsters in Pakistan have watched the movie twice including Momina Rana, who thinks it is perhaps the first Indian film in which Pakistan is shown in positive light. She is happy with this change of mindset among Bollywood filmmakers.
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Pakistan Film Exhibitors Association Chairman Zoraiz Lashari said that the Eid holidays were very well spent this year, all thanks to "Bajrangi Bhaijaan".
"There has been a phenomenal response from the public as over 80 cinemas of the country are jam-packed since Eid (July 18) to watch 'Bajrangi'. People from all walks of life and of all age groups are standing in queues to book their seats in cinema halls for it," Lashari told PTI.