The study examined how a culture of nomadic hunter-gatherers names colours, and shows that they group colours into categories that align with patterns of colour grouping evident in 110 other world languages.
This study population - the Hadza people of Tanzania - has relatively few commonly shared colour words in its language. During the study, the most common response by Hadza participants to a request to name a colour was "Don't know."
However, the way the participants grouped the colours they did name - regardless of what name they used - tended to match colour-naming conventions of Somali-speaking immigrants and native English speakers, and of many other cultures around the world.
Scientists know a lot about how the human brain responds to seeing colour - and that universality of perception makes colour naming a good model for studying patterns in language change.
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The result also suggests that both prevailing theories about colour naming apply around the world: Cultures create colour names, but individuals from vastly different societies (Hadza, Somali and American) share the same perceptions of colours in their mind.
A previous analysis confirmed that, across cultures, people tend to classify hundreds of different chromatic colours into only eight distinct categories: red, green, yellow-or-orange, blue, purple, brown, pink and grue (green or blue).
In 2009, Lindsey and colleagues showed that four common, distinct groupings of colour categories, which they called "motifs," occur worldwide: black, white and red; black, white, red and gray; black, white, red and a single cool green or blue category; and black, white, red, green, blue and yellow.