PepsiCo ropes in actors as brand ambassadors for Mountain Dew

PepsiCo India today said it has roped in actors Arya and Akhil as brand ambassadors for 'Mountain Dew' brand as the company aims to strengthen its presence in southern markets of the country.
"With Mountain Dew, our endeavour has always been to inspire the youth to face their fears and overcome them to achieve something. We are proud to associate with Arya and Akhil," PepsiCo India Sr Director, Marketing (Social Beverages) Ruchira Jaitly said in a statement.
Arya and Akhil are well known faces in Tamil and Telugu movies.
India has been one of the top five markets of PepsiCo and it has eight brands which clock turnover of over Rs 1,000 crore in the market.

Last year the company had announced that it would invest Rs 33,000 crore in India by 2020 to ramp up operations.
Apart from cold drinks like Pepsi, 7UP, Mirinda and Mountain Dew, it sells snacks under Lehar, Uncle Chipps and Kurkure brands, among others.