"Exports growth in formulations (in US dollar terms) is expected to decline sharply to 10-12 per cent annually over the next 5 years, compared with a growth of 19 per cent seen in the last decade," Crisil Research said in its report here.
Exports of generics have been the growth engine of the industry for a long while now, but the script is changing because the value of drugs going off-patent is declining even as pricing pressures are increasing, it said.
Therefore, for growth to sustain beyond 2020, domestic companies will have to step up investments in new molecules and draw up a roadmap to deal with lower generics growth, it said.
Competition has been intensifying, particularly for the large players, because of the huge number of abbreviated new drug applications (ANDAs) being filed with the US Food and Drugs Administration (USFDA), including by mid-sized domestic ones looking to step up presence in the biggest market.
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"Sharper focus on innovation and R&D has become imperative. Our analysis of new drug applications (NDAs) approved by the USFDA reveals that Indian companies got approvals for just 26 products between January 2006 and June 2015 - a fraction of the 840 garnered by global pharmaceutical companies. Their global generic competitors such as Teva and Mylan had 48 and 33 NDAs to their credit as of February 2016," Crisil Research Director Ajay Srinivasan said.
Indian companies have indeed increased their R&D spend -- for the top 30, it has shot up to 6.5 per cent of revenue in fiscal 2015 from 3.8 per cent a decade back.
Some top pharma firms have launched R&D programmes aimed at new drug discovery.
Crisil Research's analysis indicates that 14 companies together have 39 products in various stages of clinical development. These companies have adopted various approaches, such as in-house development, joint development and out-licensing, to manage the risk-return trade off. However, none has launched a new molecule in a regulated market such as the US.