"GoPure Compact 110, designed especially for the Indian market, will help users eliminate in-car air pollution. Currently, we are launching this device as an after-market product to be sold through the online channel," Lumileds India MD Rajiv Khosla told reporters.
"As the market evolves, we may launch more variants of this device and also sell the product through other retail channels."
Khosla did not share revenue the company expects from this product, saying "it is too early to put a number to sales".