A market leader in LED lighting category, Philips has appointed the celebrities in its first ever endorsement.
Philips Lighting would undertake its "biggest ever marketing campaign" that would feature Shruti and Ranbir, Philips Lighting Company said in a statement.
Philips would introduce a music video with the popular song 'Saara Zamana Haseeno Ka Deewana' featuring Ranbir in a dynamic suit of LED lights and directed by Prasoon Pandey, it said.
On being appointed as Brand Ambassador, Shruti Hassan said: "It is a brand we all have been related to as a consumer and I am very excited to be part of their new LED campaign".