A survey by an online dating site on its US users found that 73 per cent of women and 71 per cent of men labelled the traditional idea of waiting to follow up three days after a date "ridiculous", the 'Daily Mail' reported.
Also at odds with the dating rules was the notion that one must feign popularity when asked on a last-minute date.
Instead, an overwhelming 89 per cent of men and 77 per cent of women would go on a same-day date if they were available.
The hard-to-get gameplan is not completely outmoded though. In fact, it is not just women who are at it, 41 per cent of men admit to playing it cool.
Over half of both sexes admitted to searching a potential date's name on Google or Facebook before meeting them. And contrary to popular belief, 44 per cent of women admitted to liking the cheesy pick-up line approach.
Texting though, appears to be on the way out.
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Over 75 per cent of respondents said that they would prefer a phone call instead of a text.
Jeannie Assimos, managing editor of the website's Advice Blog said the change in attitude is simply a symptom of a more digitally-aware generation.
"We are in an age where everyone is online, connected to their phones and used to getting an immediate response so some of the previous dating rules just no longer apply," she was quoted by the paper as saying.
"However these stats show us that even though men and women no longer want to wait to hear from their dates, it doesn't mean that people are more impatient," she said.