Besides Pisharody, who is Executive Director (Commercial Vehicles) of Tata Motors, Debabrata Mukherjee of Coca Cola India, Anil Dua of Hero MotoCorp and Hemant Malik of ITC would be advertisers' representatives on the Bureau's Council of Management, ABC said.
Shailesh Gupta of Jagran Prakashan, Amit Mathew of Malayala Manorama, Aritra Sarkar of Anand Bazar Patrika, I Venkat of Ushodaya Enterprises, Hormusji N Cama of Bombay Samachar, Devendra V Darda of Lokmat Media and Sanjeev Vohra of Bennett Coleman apart from Venkatesh would represent publishers on the board, it said.
Hormuzd Masani would be the Secretary General, it said.