Tourists are coming mostly from Germany, Britain, Russia and France, but KTDC is keen to enter the Gulf countries in a substantial manner.
"We have organised special road shows in the Gulf last year, and the Arabs are now coming to Kerala for the treatment of lifestyle diseases," KTDC Managing Director N Prashant said.
"The Arabs are tempted by the sight of rainfall. If we combine it with the Ayurvedic therapy, it will be a big opportunity for Kerala to leverage its traditional medicine system as a strong wellness quotient during the monsoon," he noted.
The state tourism has already started a new campaign 'Kerala- The Home of Ayurveda' to promote Ayurveda in domestic as well as international markets.
Also Read
"We are planning to launch a media blitzkrieg and outdoor hoardings in the Middle East early next month to promote Ayurveda tourism. In fact, we plan to target the entire Middle East to promote our tourist season from June to September which is the holiday season there," she said.
"Our Age Halt programme, launched last year, has sparked huge interest among the tourists both in India and abroad. It is a unique product that seamlessly combines Ayurvedic treatment and travel," said Prashant.