Ganguly feels the frequency of the failures may be more in Twenty20 than other forms due to the nature of this format.
"In T20, you don't have much time to come back. If you are not on the button for 20-40 overs, you are gone," Ganguly told reporters here comparing the shortest version of the game with the Tests and ODIs.
He said in a Test match, one can always recover from a bad session or even a bad day and in ODI too, there is enough room to recover.
"But in T20, mere 15 minutes can change the game and take it away from you," said 39-year-old Ganguly, the veteran of 113 Tests and 311 ODIs, as his team is all set to clash with Kings XI Punjab here tonight.
To a question, how does he keep up the confidence level of the players up when the team is not doing well, Ganguly said, "I tell them that there will be failures in this format, in every format for that matter and more so in this format. There is no time to settle down and most important thing is to keep playing well".
"There are going to be good and bad phases. You just have to keep doing well. I tell them (players) to keep playing freely. I also tell them that they have to be on top of their batting, bowling and fielding because every thing counts."
Ganguly, who hails from Kolkata, was also happy over the fan support for him and his team from West Bengal.