The Prime Minister 's Office (PMO), while dismissing the controversy as "unnecessary", said "there is no rule in KVIC that its diary and calendar should have only Gandhiji's photo."
KVIC chairman V K Saxena also defended the move, saying there is "no rule or tradition" that only Mahatma Gandhi's picture can be published on these items.
Maintaining that Gandhiji's stature is such that he can never be replaced by anyone, Saxena said, "This whole controversy is unnecessary and out of the context."
"The Mangalayaan effect," Congress vice president Rahul Gandhi tweeted, implying that Modi was trying to take credit for promotion of KVIC like he had allegedly done after India's spacecraft Mangalayaan landed on the Mars.
More From This Section
Congress chief spokesperson Randeep Surjewala said, "Khadi & Gandhiji are symbols of our history, self-reliance & struggle. Removing Gandhiji's photo is a sacrilegious sin."
At the AICC briefing, party spokesman Abhishek Singhvi said "Gandhiji is too great to be replaced by any one".
West Bengal Chief Minister Mamata Banerjee said, "The great symbol of 'charka' (wheel) and Mahatma Gandhi now gets replaced by Modi babu. In the calendar and diary of Khadi (KVIC) 2017, Modi replaced Mahatma Gandhiji. Gandhiji is the Father of the Nation. Modiji what???"
JD(U) spokesperson K C Tyagi said it was a matter of "big shame" that Mahatma Gandhi's picture was removed in a year when the country was celebrating centenary anniversary of his first Satyagraha movement in Champaran in Bihar.
Reacting to the controversy, PMO sources said in the past also, there was no picture of Mahatma Gandhi on such KVIC material.
"In the calendars and diaries of 1996, 2002, 2005, 2011, 2012, 2013, 2016, there was no picture of Gandhi. So there is no question of Modi replacing Gandhiji's picture," the sources said.
"Those stoking the controversy over the issue should realize that during Congress rule of 50 years, the sale of khadi remained restricted to 2 per cent to 7 per cent but in last two years, the sale has seen an unprecedented jump of 34 per cent. This is because of PM's efforts to popularise khadi," they added.
The PMO said the KVIC diary and calendar has photographs of Modi distributing charkha among poor women.